svaleno

svaleno is a handmade wool charm brand rooted in softness, family, and nostalgia. created by a mother and her children, it celebrates quiet craft and slow joy through collectible wool pieces.

i developed the full brand identity – starting with the name and continuing through every visual layer:
– custom logotype;
– color palette & typography system;
– playful, handcrafted illustration style;
– packaging: boxes, paper bags, tissue paper;
– branded print assets;
– instagram look & feel.

illustrator, procreate, figma, indesign

the visual language is warm, nostalgic, and slightly naive – filled with tactility and softness. every element, from textures to shapes, reflects the brand’s handmade essence and emotional warmth. this was a heart-led project – thoughtful, tender, and built on deep care.

brand identity, illustration, packaging, social media